Forest therapy is a new industry which is based on forest ecological environment. With the purpose of pursuing health, it integrates forestry, health services and tourism. As the tourism industry is increasingly developing into the pillar industry, forest therapy is also booming, and gradually becomes the core industry to promote the strategic goal of "rural revitalization" in Enshi Tujia and Miao Autonomous Prefecture. Research on its sustainable development is of great significance to the regional economic growth. This paper is based on the SWOT-AHP model and a combination of qualitative and quantitative methods. The strength, weakness, opportunities and threats of sustainable development of forest therapy tourism in Enshi Tujia and Miao Autonomous Prefecture are analyzed and corresponding countermeasures are put forward. Finally, they are ranked from high to low: strength, opportunities, weakness, and threats. Among them, the sound climate is the biggest advantage of sustainable development of forest therapy tourism in Enshi Tujia and Miao Autonomous Prefecture, while the poor infrastructure and the lack of service system are the main weakness. The increase of market demand is the biggest opportunity. The difficulty in attracting investment and fund is the biggest threat. Furthermore, through the analysis of four quadrant coordinate method, the strategic coordinate P (x, y) is determined to P (0.367, 0.301), with the strategic strength factor of ρ=0.949 5. It is concluded that as for forest therapy tourism in Enshi, the competitive development strategy should be adopted to guarantee the sustainable development of Enshi tourism and promote the implementation of rural revitalization. 

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