Generation grouping according to Beresfod research and intensity of use of language-games in global communications using English

Journals

Title：
Generation grouping according to Beresfod research and intensity of use of language-games in global communications using English
Author：
Thoriqul Huda¹, Endro Tri Susdarwono²
Author Affiliation：
1. Department of Communication Science, UNISS, Batang, Indonesia
2. Department of Communication Science, Peradaban University, Brebes, Indonesia
Received：May.4, 2023
Accepted：May.26, 2023
Published：Jun.5, 2023

Abstract

Generational differences often cause problems because each generation is attached to certain ideal values which are very likely to differ from one another. Each generation has a unique communication style so that each generation must adapt to these different communication styles. Communication style determines how an individual perceives his role, builds relationships with others, and determines the effectiveness of a communication. This study aims to examine the grouping of generations according to Beresfod Research and the intensity of using language-games in global communication using English. The approach in this study uses a type of quantitative research. The research sample included: 10 generations of babyboomers, 15 generations of X, 20 generations of Y, 30 generations of Z, and 25 generations of alpha who are in Tegal City. The sampling technique used non-random sampling with purposive sampling. While the instrument used in this research is a questionnaire. The data analysis technique uses the independence hypothesis test through the Chi-Square distribution. This test is carried out to test the hypothesis of whether or not there is a relationship between one variable and another. While the number of individuals in a population is categorized into two variables or categories and each category consists of several alternatives. Based on the hypothesis testing steps above, it can be concluded that there is an influence between generational groupings according to Beresfod Research on the intensity of using games language in global communication using English.

Keywords

Beresfod research, generation, global communication.

Doi

https://doi.org/10.58396/te020102

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